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Simplify to amplify

isabellsheang

It's been an energizing three months joining VMware as the Director of Transformation GTM, operating at the heart of a large-scale transformation engine sponsored by the President, rewiring the way we bring customer-centric solutions to >500,000 customers globally. What has helped me navigate and accelerate in my first 90 days is a set of guiding principles.


1.      Simplify to amplify. There is so much ingenuity and passion in the organization. It’s tempting to want to implement everything all at once and expect our customer-facing roles to achieve mastery right away. Mark Twain once said I didn’t have time to write a short letter, so I wrote a long one instead. The process of simplifying isn’t easy, and it’s an evolving one. Setting the right intention and making simplification a guiding principle for myself and for the team is a good first step.


2.      Serving my stakeholders. I see myself as a catalyst for the transformation initiative, and an advocate for our field, working with stakeholders to deliver the best outcome for our customers. Transformation is hardly a linear process, and the journey can be messy. What keeps it simple for me is knowing that whatever I do has to make sense and add value to the stakeholders I serve. Striking that balance is truly an art and science, which I strive to do better every day.

 

3.      Orient around the outcome. When many initiatives are running in high gear, it’s easy to lose sight of the root problem we are trying to solve, opting for speed versus accuracy. P.S. I am all for experimenting and fail fast. I am also encouraged to bring my outside-in perspective, which may be different or new. No matter the circumstance, I try to orient my point of view, decisions, and actions around the collective outcome, more often than not it helps to simplify things.


Last but not the least, gratitude is something I practice daily. It really helps to put things in perspective for me, and for the people around me including my coach, mentors, and former colleagues. #gtm #gtmstrategy # #gotomarket #transformation #changemanagement

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